Top Athlete
Ecommerce SEO Case Study
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3,347
Google Rankings Improved
152%
Increase In Organic Traffic
92%
Increase In Organic Revenue
About Top Ahtlete
Top Athlete is a supplement store for people who are looking to improve their performance and recovery from work outs and also for everyday health and wellness. They are based in Melbourne but ship their products Australia wide.
The Problem
- Revenue stagnant and not increasing.
- Not coming up for local search even though they have a store.
- Lazy and questionable SEO practices on their website from previous agency.
The Results
- 3 months of SEO completed in the first month.
- Big increases in rankings and orders.
- Coming up for many highly competitive search terms.
Amazing Results!
Top Athlete has been around for a few years and as an Australian brand, we reached out to them and even visited them as we noticed they are doing well, but had some good stratergies to even better their results.
We startd to fix up the AI content on their website (ongoing), bad schema code installed from their previous agnecy and also made sure they were coming up for local search. We also looked into some highly searched competitive based words to make sure they are coming up for products people are looking for all the time. Apart from the massive increase in orders and revenue, some of the rankings we have ahcieved for some of the industries most competitive terms are (as of 18 December 2025)
eaa electrolytes: position 1
lean whey: position 2
supplement shop: position 3
hydrolysed collagen: top 5
lean whey protein: page 1
Rankings Increase
Traffic Increase
Revenue Increase
