Peformance Heaven SEO Case Study

Performance Heaven are Australian suppliers of car performance and aftermarket parts. Based in Melbourne, but delivering Australia wide the team are experts when it comes to vehicle modifications and reliable parts for all sorts of vehicle makes and models.
3 X

The Problem

Recent government restrictions nearly hindered the business broke
Loss of loyal local customers due to lock down
Hard to find new customers

The Results

Increased organic visibility
275% increase in organic sales during lockdown
Customers are spending more on each purchase

What Happened?

Performance Heaven were known within the local market. They had a local customer base however with the certain turn of events in 2020, businesses were unfairly told they needed to be closed. Performance Heaven noticed an immediate decline in their online revenue and needed a solution fast or they would be just another Australian business forced to permanently shut their doors due to certain rules dictated by the government.

This time, we needed to map out a strategy and quickly optimise their website. We had a chat with the team at Performance Heaven to understand not only their most popular products but also ones with the most lucrative margins. We then optimised all these areas in accordance with keyword keyword research and competitor analysis. Within 1 month we already started to see more data coming through Google Analytics followed by online sales. Performance Heaven is now making  nearly 300% more in online sales from organic channels, during a “pandemic” than before. We cannot wait to see the results to follow after Australian businesses are allowed to fully open their doors again.


Some of the results

As you can see the amount of people who discovered the website for the first time through organic search has increased by 285.16% since working with Digital Debut which has led to an increase in online revenue by 274.71%


Weekly Organic Traffic Growth with Digital Debut

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