Hotel Oceana SEO & Google Ads Case Study
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4,500
Spots Moved Up On Google USA
144%
Increase In Organic Traffic
200%
Increase In Hotel Bookings
About Hotel Oceana Santa Monica
Hotel Oceana Santa Monica is located in Florida, United States. They are a family owned luxury hotel resort with an amazing view of the Pacific Ocean. Digital Debut has the pleasure of working on this campaign with our friends over at Main & Rose, a branding agency from the United States.
The Problem
- New website about to go live without a SEO to look over
- Global government restrictions in place limiting movement and travel
- Current PPC campaign needed restructuring
The Results
- Massive increase in Google Rankings and organic traffic
- Bookings from Google Ads increased at a lower cost
- Hotel stays were the highest they have ever been
Amazing Results!
Hotel Oceana Santa Monica was about to go live with a new website, and we were called in on a tight deadline for an SEO site migration, overview, and health check. We worked hard to make sure all value was to be passed over from the old site to the new site during the SEO website migration.
After the website was launched we started working on the SEO and Google Ads to get Hotel Oceana as much visibility as possible during the tough rules set by the government at the time. At the early stages of the campaign, results were a bit underwhelming (understandable because of lockdown) however, we have used this period to build up the website to be ready to take on the demand once restrictions started easing off. As soon as this happened, we witnessed large increases in bookings and organic traffic as we improved most of the targeted search terms by 4,500 positions on Google USA. Organic traffic is still improving on a weekly basis whilst we worked with them.
Organic Weekly Traffic
Yearly Improvement
