Nordik Living SEO Case Study

Nordik Living specialise in contemporary Scandinavian furniture. The team behind Nordik Living have served many customers in not only Melbourne but Australia wide with some of the highest quality pieces of furniture on the market at great prices. After outgrowing their original showroom they have now moved to a bigger area and are currently based in Collingwood and continue to sell a great range of aesthetic furniture.
Spots Moved Up On Google Search
Increase In Organic Traffic
Increase In Organic Conversion Rate

The Problem

Decent rankings but underwhelming revenue growth
Traffic steady and not getting higher
Lack of communication from account management

The Results

Increased organic visibility
Improved rankings by a total of nearly 8000 positions of tracked search phrases and counting including Google Maps results
Organic revenue increase by 74% in just 6 months
Organic conversion rate increase of 31%

Nordik Living were doing SEO for a few years and originally saw some promising results. However, this was very short lived and revenue stopped increasing. After looking at their current SEO reports managed by another agency we discovered that they were only ranking for a range of ‘Scandinavian’ based search terms with low traffic value against only a very few select sections of the website which meant there was no more room for growth.

We decided that we needed to look much more deeper into the website and go after some high traffic, converting search terms that get typed into Google search constantly. We used these phrases to do a content overhaul of the website, whilst still focusing on their original ‘Scandinavian’ based search phrases and were able to score some very quick ranking wins for Nordik Living.


Google Ranking Change of Targeted Search Terms


Google Business Map Listing Increases of Targeted Search Terms


A lot of companies love to boast high rankings, but if there is no traffic or increased business to back it then it kind of makes it pointless. However, the increased ranking improvements of our chosen phrases for Nordik Living have resulted in a 74% increase in organic traffic since we have started working with them. Rate of purchases against website visitors have also increased by 31% due to a content overhaul of the website. We are trying to direct people to most appropriate page based on their search results so they can find the products they are looking for faster which creates a much easier customer journey and leads to faster decision making.



We are very much looking forward to what the future holds for Nordik Living and hope to continue being part of their online journey.

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