NutriPATH SEO Case Study

NutiPATH is a clinical lab that supports healthcare providers with a range of different health and pathology testing. NutriPATH has a very thorough website with details on all the testing available for healthcare practitioners and their patients.

Spots Moved Up On Google Search
Increase In Seasonal Organic Traffic This Year (2022)
Of Users Coming From Organic Search

The Problem

Lots of repeat clients but not many new ones
Website traffic dropping
Not coming up for many of their main tests

The Results

Increased organic visibility
Improved rankings by a total of nearly 2000 positions of tracked search phrases and counting!
Strong increases in seasonal organic traffic

Even with a great platform that offers an extensive range of testing available for healthcare practitioners NutriPATH was wanting to attract new providers. They have a very loyal customer base and are quite busy, but the team decided it was time to make themselves better known to attract new practitioners to assist their patients with their healthcare solutions.

Digital Debut originally worked with NutriPATH in the past for their web design and development so they knew exactly who to approach when it came to SEO services. After speaking to the team we engaged in extensive research to choose the right keywords so they can attract the right people. After applying a range of top level optimisations and content recommendations we have been seeing rankings increase every singe month since joining with Digital Debut.


Google Ranking Change of Targeted Search Terms


So far this year (2022), Digital Debut has increased organic traffic seasonally by 45% Last year, before starting with Digital Debut, NutiPATH began seeing a decline in organic traffic and realised it was time to do something. Although they were getting some nice returning business from their current loyal customers it was time to take things to the next level.


Seasonal Organic Traffic Improvements


While we are still continuing to work with the amazing team at NutriPATH, we are aiming to increase and maintain these results consistently.

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