United Stone Melbourne SEO Case Study

United Stone Melbourne is a family owned business that has been helping people to create their dream kitchen since 2011 all over Melbourne.
4,300
SPOTS MOVED UP ON GOOGLE SEARCH
50%
INCREASE IN ORGANIC CONVERSION RATE
24%
INCREASE IN XMAS ORGANIC TRAFFIC

The Problem

Paying other marketing agencies high management fees with little results
Web design changes being delayed by up to one year from other agencies
Duplicate content created all over the website from other SEO companies

The Results

Increased organic visibility
Cleaned up all duplicate content
Improved rankings by just about 4,300 positions of tracked search phrases and counting including Google Maps results – and still improving!
Seasonal organic traffic during the quiet time (xmas/new yr period) increased by 24.10%
Organic conversion rate increase of 50.75%

United Stone Melbourne were going back and forth with their web design for about one year and at the same time not much was happening with their SEO. They ended up getting their website competed in house before moving over to another SEO Agency. The experience was the same. High fees, no results, poorly created content and duplicate pages just to name a few.

After we began working with the team at United Stone Melbourne we looked at redoing the whole SEO onsite to clean up all the content, and we were still finding duplicate content months in! While we were doing this we were still achieving much better results for them as we know this has been delayed due to the work of the other agencies. We managed to greatly improve rankings on high volume, competitive search phrases as well as improving conversion rates on customer enquiries. During the Christmas and New Year period where most trades go quiet, we were able to increase seasonal organic traffic by 24.10%.

 

Google Ranking Change of Targeted Search Terms

 

Increased Organic Traffic – More Customer Enquiries – Improved Engagement

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