NutriPATH SEO Case Study
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1,800
Spots Moved Up On Google Search
16,000
Increase in Visits From Seasonal Organic Traffic
80%
Of All Traffic Coming From Organic Search
About NurtiPATH
NutiPATH is a clinical lab that supports healthcare providers with a range of different health and pathology testing. NutriPATH has a very thorough website with details on all the testing available for healthcare practitioners and their patients.
The Problem
- Lots of repeat clients and not many new ones
- Website traffic dropping
- Not coming up for many of their main tests
The Results
- Increased organic visibility and traffic
- Improved rankings by nearly 2000 positions and counting
- Client since 2021
Amazing Results!
Even with a great platform that offers an extensive range of testing available for healthcare practitioners NutriPATH wanted to attract new providers. They have a very loyal customer base and are keeping busy, but the team decided it was time to make themselves better known to attract new practitioners to assist their patients with their healthcare solutions.
Our digital marketing agency originally worked with NutriPATH in the past for their web design and development so they knew exactly who to approach when it came to SEO services. After speaking to the team we engaged in extensive research to choose the right keywords so they can attract the right people. After applying a range of top-level optimisations and content recommendations we have been seeing rankings increase every singe month since joining with Digital Debut.
Now that most of their important terms are at the top of Google, we must maintain them each month to ensure they stay in top positions.
Ranking Improvements
Seasonal Traffic Growth
