Digital Debut Blog

In the era of Artificial Intelligence (AI), digital currencies, the general Internet of Things (IoT) and 5G networks, it is only natural that eCommerce website design should be up to speed. The digital era has entered “technological hyperdrive”, and eCommerce stores can’t afford to lag behind, especially with the ease of purchasing via smartphone. In…

SEO was never meant to be easy. Think about it: there are millions of online stores and services across thousands of industries using complex coding optimisations to make their website number one in their field. If that doesn’t put it into perspective, Google and other search engines are constantly updating to analyse, evaluate and essentially…

For anyone who has been in the digital marketing industry for a while, you will understand the importance of updating your website. First, regularly updating your website is simply awesome for Google’s organic search rankings, as search engine crawlers can see yours is a website that runs the game, knows the industry and can provide…

It seems irony isn’t lost on the rich and powerful. This week it was announced that Facebook owner Mark Zuckerberg is using messaging service Signal, WhatsApps (owned by Facebook)’ main competitor. But why is this ironic? Well, not just because Facebook owns WhatsApp, but that the data used to find such information was sourced from…

Google Maps is now a significant feature of Google online marketing. Local businesses with a brick-and-mortar location need to rank highly on Google Maps for potential customers to easily find them. The feature can be one of the best ways to attract new customers as they might search your industry in your area without having…

Digital marketing is constantly evolving. As it grows, it becomes more crowded, and this makes getting ahead difficult for industry newcomers. Businesses of all statures are competing to have their name recognised and this makes it hard to know where to start. So how can a digital marketing beginner succeed in an increasingly growing industry?…

The Australian parliament is set to pass legislation that would make Google and Facebook pay news outlets for publishing their content. The regulation is designed to ensure Australian media outlets, big and small, receive adequate funding after Google and Facebook began taking the bulk of Australian online advertising spend. Don’t ask us why, our government…

2021 is shaping up to the biggest year yet in terms of SEO competition. Why? Because the COVID-19 pandemic has forced many businesses to prioritise their online spend in order to remain competitive. Many Australian eCommerce stores thrived throughout the worst pandemic periods, and this has caused many of them to invest further in SEO…

Let’s face it: cold emailing isn’t much fun for anyone. From salespeople to social experts and everyone in between, cold emailing is a digital marketing element a lot of want to avoid. However, there is no escaping it, and you may be surprised to know just how many people actually open cold emails – anywhere…

Business owners are starting to forget that a website should be doing all the selling for you. This consists of lead generation, online purchases, enquries and other events of value for your business. Now, in 2020 this is probably more important than ever and we seeing those businesses who have properly developed websites making an…