Our Blogs on 'Digital Marketing'

Best ways to provide discounts for ‘new’ customers Yes, we understand, times are tough for just about all people and businesses thanks to the world being closed for years over a cold so some really rich people who probably support Jeffery Epstein get even more rich. Look at where we are heading now, not a…

The mass hysteria surrounding ChatGPT seemed to appear overnight. One day, millions of accountants, administrators, copywriters, graphic designers, web design experts, research analysts and other professionals were airily completing their daily tasks when, boom, someone burst through the door spruiking the AI bot’s work potential like they were a new visionary executive! It’s enough to…

Look around, Gen Z is far more connected to the internet than any generation that came before them. Even Millennials, with massive purchasing power, cannot compare with the obsessive might of our younger counterparts when it comes to sitting around on the socials consuming content. And, given that 40% of Gen Zers already use Instagram…

The world has gone digital. It’s not going digital; it’s not some event that’s going to happen in the not-too-distant future – that future is now, and your business should be capitalising on it, no matter how big or small you are. If you’re one of the 49% of small business owners who don’t have…

Having the right web design is crucial when developing an integrated marketing plan for your brand. The norm for web design is not just practical or visual; it’s all about information to determine how a user interacts with your brand. From formatting to colours, you can say these key elements work together to create a…

We get it, running a business is not cheap, but that does not mean you should engage in cheap marketing and SEO strategies. Some may find this post a bit blunt however, there is no other way to state the facts. There are many digital marketing companies that will just take whatever they can get…

When it comes to SEO, everyone has their own take on it. Whoever you work with, whether it is a large digital marketing agency or not, they will have their spin on how to do search engine optimisation. At the end of the day, the only thing that matters is results. Campaigns and work implemented may be slightly…

And that’s a fact. eCommerce is expected to make up 22% of global retail sales by 2023, so this should give you a good idea of the importance of digital marketing in winning new customers and making sales. Building an online presence takes time and perseverance, with those organisations who are willing to put in…

Chasing new keywords to target in your content can sometimes just feel so tiring. You’ve just optimised your blog posts and other content for one keyword that seemed like a great choice a few days ago, and now, there’s another one performing even better. This process may be even more time-consuming and unreliable for PPC…

SEO was never meant to be easy. Think about it: there are millions of online stores and services across thousands of industries using complex coding optimisations to make their website number one in their field. If that doesn’t put it into perspective, Google and other search engines are constantly updating to analyse, evaluate and essentially…