Digital Debut Blog

The latest in SEO, Websites and anything related to digital marketing.

What will happen if Google & Facebook leave Australia?

What will happen if Google & Facebook leave Australia?

The Australian parliament is set to pass legislation that would make Google and Facebook pay news outlets for publishing their content. The regulation is designed to ensure Australian media outlets, big and small, receive adequate funding after Google and Facebook began taking the bulk of Australian online advertising spend. Don’t ask us why, our government…
What will SEO be like in 2021?

What will SEO be like in 2021?

2021 is shaping up to the biggest year yet in terms of SEO competition. Why? Because the COVID-19 pandemic has forced many businesses to prioritise their online spend in order to remain competitive. Many Australian eCommerce stores thrived throughout the worst pandemic periods, and this has caused many of them to invest further in SEO…
What to do and what not to do when email prospecting for leads

What to do and what not to do when email prospecting for leads

Let’s face it: cold emailing isn’t much fun for anyone. From salespeople to social experts and everyone in between, cold emailing is a digital marketing element a lot of want to avoid. However, there is no escaping it, and you may be surprised to know just how many people actually open cold emails – anywhere…
Your website should be doing all the selling for you

Your website should be doing all the selling for you

Business owners are starting to forget that a website should be doing all the selling for you. This consists of lead generation, online purchases, enquries and other events of value for your business. Now, in 2020 this is probably more important than ever and we seeing those businesses who have properly developed websites making an…
How Ecommerce businesses are making a fortune during COVID-19

How Ecommerce businesses are making a fortune during COVID-19

COVID-19 has had massive implications on Australian public health and economy. As of September 9, 2020, Australia has registered 26,374 cases of the virus, as well as entering its first recession in 29 years. Businesses are closing at an unprecedented rate and this is just one of the great tragedies that the pandemic has imposed…
Getting Back Clients For Your Digital Marketing Agency

Getting Back Clients For Your Digital Marketing Agency

Well, 2020 has definitely been a year that none of us will forget, especially for businesses! With the current situation we are all in today we can all get a little bit frantic and determined to get back some recent lost digital marketing clients, however we all need to understand that we are mostly all…
We need to remember that not everyone is qualified to give advice

We need to remember that not everyone is qualified to give advice

As humans, we have the innate ability to inspire and create, motivating those around us to push bigger and better beyond their current situation. Sometimes that has a profound effect, but in other times, it can cause serious damage or wind up with people following misinformation. Ultimately, we need to remember that not everyone is…
Six Tips To Generate Website Traffic With Limited Marketing Budget

Six Tips To Generate Website Traffic With Limited Marketing Budget

Being a marketing coordinator for a start up or a small business owner can be challenging when it comes to getting people to discover your website and your brand, especially when you do not really have any budget or a very small amount of money to work with. However, there are still ways to attract…
The digital world opens new working from home jobs for Australians

The digital world opens new working from home jobs for Australians

Whether we’ve faced it before or not, having to work from home is now a law-enforced must. We no longer have the choice (without reason) to head outside and do what we want. It’s during this time that, as a nation, we need to stick by the regulations the government is enforcing, and do the…
This is why holistic digital marketing is super important!

This is why holistic digital marketing is super important!

First off, I want you to take a look at the below graph   What you are seeing is the result of some great SEO work for two different customers. The first client’s Google ranking improved by 9,601 over a year, and their total impressions improved by 189,000, but their click-through rate decreased by 1.3%.…
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