How To Get Your Business Found in AI Search
Posted on
- 30 June 2025
Get your business noticed and found in AI search
Traditional search engines are now searching the space with LLM (language learning models) such as ChatGPT, Gemini and more. With the acceleration of AI search tools now available, don’t be fooled into thinking that traditional SEO doesn’t matter anymore. On the contrary – businesses now need to ‘up their SEO game’ in order to stay relevant and visible. With some companies now moving away from SEO because of easy access to AI search, it is more important than ever to stick with your SEO company to ensure you’re getting the highest quality and most relevant content possible. By following the correct search engine guidelines, you can improve your chances of appearing across various AI generated responses like ChatGPT, Perplexity and Google Gemini. Let’s take a look at some key strategies on how to get your business found in AI search.
Are you ready to transition into a stronger, more visible digital AI presence, including appearing faster in AI search results? There are some key things you need to consider.
As you may have already noticed, AI is in a league of its own, operating in ways that we haven’t really seen before. With AI models even giving guidance on digital strategy, it’s more important than ever to keep your finger on the pulse. The speed in which it is moving, will ultimately impact how customers find your website, product and service offerings moving forward.
This will either make or break how your business is found across the AI search engine network. Let’s delve into this further.
Understanding Artificial Intelligence Optimisation (AIO)
With the fast progression of AI technology, it makes sense that your website is fully optimised for both Google and AI search.
AI Optimisation (AIO) works similar to traditional search engines; however, it relies even more on high quality content that is not only informational, but is structured in a way that is relevant and speaks directly to your target audience. It’s a positive way to take advantage of higher artificial intelligence rankings.
If you get this basic fundamentals right, AI will find it easier to crawl through your data, giving it the boost it needs to attract further engagement and traffic to your site. Some innovative ways to do this includes implementing structured data markups such as codes or tags on your website (AI loves this), conversational content, FAQ’s, product descriptions, as well as ensuring good site speed to make things easier for AI to access.
Answer Engine Optimisation (AEO) through Language Learning Models (LLM) such as ChatGPT
Do you want your website coming up more often in recommendations by LLM’s such as ChatGPT? If your potential customers are using AI platforms and asking industry related questions, there’s no doubt you want your website showing up as a credible source. Whether you’re selling a product or service, AI’s job is to retrieve optimised content that is unique and relevant to the specific question being asked.
This is known as Answer Engine Optimisation (AEO) and if used strategically, you have the power to position your brand as an authority within your niche field. The key is to ensure your content is readable and easily understood by the majority of readers, because if AI doesn’t understand it, it’s most likely your target audience probably won’t either. The aim is to ultimately get your website hand-picked by AI search engines, as a ‘go to’ resource in your industry.
Some considerations that AI search engines look for include: specific search terms used, easy to understand language, quotes from credible sources (facts, figures, stats etc), differentiation of content (meaning, how unique it is) – as well as how authentic and trustworthy your website sounds. It makes no difference whether you’re a small or bigger website, if used properly, AEO becomes an effective tool to get your brand noticed in AI search.
Make use of Strategic Text Sequences (STS)
When using an SEO expert for your website, you are maximising your chances of getting your products and services mentioned in AI search results. Now STS is more important than ever!
By using Strategic Text Sequences (STS), your website is at an advantage. STS’s is best described as naturally flowing and targeted content that includes a mix of primary keywords – and is formulated into a simple sentence or paragraph. The more concise and straight to the point this is, the greater the chances AI will pick up on it and use your business an authority in ai search – (this is providing you get your SEO content right).
Best ways to make sure your STS is on point:
- Make sure main headings and sub headings are used correctly to assist people when they land on your page from the search results.
- Call to actions must be relevant to the flow of information on your website and not spammy.
- Links to other products or services need to also follow a clean flow of information.
- FAQs addressing potential follow up questions about your offering is also important.
- Ultimately, your web design company should be working with you to present the information that is clean and easy to read.
To ensure everything is above board and within the confines of ‘White Hat’ strategy, it’s best to keep your text sequences clear, relevant and concise. It’s also a good thing to implement conversational AI SEO keywords that are applicable to your niche industry, product or service to enhance higher visibility and engagement rates.
Also look at working on your Share of Model across LLM's
Share of Model is how often LLM’s like ChatGPT will recommend your product or service. If your brand is not highly visible on AI search results, it’s possible your website has a weak SEO foundation to begin with. The Share of Model Optimisation (SOMO) model relies on finding resources from external sources and optimised SEO content from third-party sites.
Valuable and high-quality data such as public reviews, informational booklets and training information from people within your industry, is a great way to build brand visibility. AI systems are built to look for resources that provide substance and are talking about your business in the best light possible.
From a PR perspective, if you’re looking to secure mentions or get your business printed in online publications, this will also attract increased brand visibility driven through AI search results. As for SEO optimised content, using a reputable agency that understands how to use SEO tools effectively, will get your business noticed on AI search engines faster.
So in short, to improve your website’s share of model make sure you have the following bases covered:
- Get reviews from multiple trusted platforms, not just from your Google My Business Page
- Make sure your website content clearly explains your product or service offering.
- Make sure your business information is consistent across multiple trusted directories as well as social media platforms.
- Get mentions from relevant websites speaking about similar topics.
- Provide helpful FAQs sections on your website.
- Follow best practice SEO and do not try to take short cuts!
Language Learning Models (LLM’s) are also used within the ai space; and are trained AI systems that try to mimic and understand the way humans speak using everyday language, tone and conversational expressions.
The more frequently a word is used, LLM AI will pick up on this and directly drive traffic back to your site or anywhere where your business is mentioned – giving your extra credibility which is also very important when it comes to local SEO services. Since a lot of the more larger, and trusted enterprises will have an advantage here, SEO companies provide ample services to smaller local businesses to get a share of the market. Do not forget about making sure all your website schema markup is also accurate and free of errors!
In order to come up in AI search results, your SEO is now more important than ever!
AI, just like traditional search engines such as Google, love to crawl through online content to find what is authentic and unique. Unfortunately, if you’re using AI generated content on your website that is unoriginal and generalised, it will unfortunately backfire on you. Copying and pasting information will diminish your SEO rankings, resulting in poor visibility and slow traction within the AI space. Just because it is available does not mean you should abuse it. Google still wants to see your content is original and you can think for yourself! If your content is sounding like 90% of all the other crap SEO agencies are copying and pasting from ChatGPT you will not only not rang on Google, but you can also forget about being mentioned within AI apps.
So, if you want to get found on ChatGPT, optimising your current content is very important, which mean SEO is more important than ever! LLM’s like ChatGPT loves easy to understand optimised content and to assist with structured answers that can easily be formulated into AI search responses. It has a way of piecing a lot of information, words and content together that is both informative and useful for each individual user.
There’s no turning back – AI is here to stay. Finding the right SEO Agency that understands and is up to date on the technology is vital for your business growth.
At Digital Debut, we can help you develop high quality and valuable SEO content that will accelerate how your audience finds you in ai search engines. Our experienced team will help you stay ahead of the game, keeping your business at the forefront of AI search results.
Common Questions About The Importance of SEO to rank on AI Such As ChatGPT
Why is SEO still important with AI LLM chat tools such as ChatGPT and Gemini?
AI search engines value quality, optimised, and trustworthy content. Because of this, you still need to focus heavily on your SEO strategy to increase your chances of your products or services being mentioned in the AI search responses.
What is AI Optimisation (AIO) in short?
AIO is the process of optimising your website for how AI software reads, understands, and retrieves information. It focuses on high quality content, structured data, and conversational formats that AI tools prefer. Again, standard SEO practice.
What is Answer Engine Optimisation (AEO)?
AEO is the process of optimising your website content so AI software like ChatGPT can easily find and recommend your services when users ask related questions. Make sure your website contains clear and accurate answers that AI LLM’s want to pull into their responses.
What are Strategic Text Sequences (STS) and why does it matter?
STS refers to creating naturally flowing, concise content that uses primary keywords effectively. This also assists AI to easily understand and find your content for relevant queries, increasing your visibility in AI-driven search. Again, another vital part that you should be doing as part of your SEO process anyway.
Share of Model. What is it?
Share of Model refers to how often language learning models such as ChatGPT and Gemini recommend your business compared to competitors. Improving your share means ensuring your content, reviews, and brand presence are visible and credible across multiple sources. Just like SEO.
How can I increase my Share of Model across AI platforms like ChatGPT and Gemini?
Think of the basics. Gather reviews on multiple relevant platforms, get your business mentioned by reputable sources (outreach), maintain consistent information across directories and social media, and keep producing high-quality, unique content that quickly answers users’ questions.
Will using AI to create my website content help me rank better?
No! Using unoriginal or AI generated content can harm your rankings. Both search engines and AI models prefer authentic, well-written content that demonstrates real expertise and value.
