Debut Girl eCommerce Case Study

Debut Girl acts as an intermediary to connect Australian women with fashion from all around the world. The business has been operating for a few years and has just put its operations on hold as they have been getting way too many orders. They are now looking at ways improve their supply and distribution chain in order to provide an even better service for the Australian market.

The Problem

No website
Gaining brand awareness across social and Google from scratch
Wrong advice and ridiculous offers from other marketing agencies

The Results

Increased brand awareness across all digital channels
165% increase in organic traffic
63% increase in online revenue
Orders were too much to keep up with!

Debut Girl has been selling on marketplaces paying expensive fees to do so and in order to build upon their brand they decided to have a website built accompanied with a holistic digital marketing strategy. As they are in the eCommerce space, a lot of companies were quick to pitch massive prices to get the website created and also charge high for their online marketing management.

We were able to build a website based on the colour scheme of their logo. After this was done we showed them how to easily add their products to their online store. We then engaged creating some brand awareness on social media plus a well optimised SEO strategy to get them more organic traffic and sales. Within a few months they really started to see the return on their investment and actually started to become overwhelmed with orders. Their suppliers also couldn’t keep up! The management team at Debut Girl have recently put new orders on hold and are now looking at ways to improve their supply of demand as they did not forecast the results of the website to be this good.



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