Peformance Heaven Ecommerce SEO Case Study
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275%
Increases in Organic Sales During Lockdowns
282%
Increase In Organic Traffic
3x
Increase in Spend Per Sale
About Performance Heaven
Performance Heaven are Australian suppliers of car performance and aftermarket parts. Based in Melbourne, but delivering Australia wide the team are experts when it comes to vehicle modifications and reliable parts for all sorts of vehicle makes and models.
The Problem
- Government restrictions nearly hindered the business broke
- Loss of loyal local customers due to lock down
- Hard to find new customers
The Results
- Increased organic visibility
- 275% increase in organic sales during lockdown
- Customers are choosing to spend a lot more on each purchase
Amazing Results!
Performance Heaven were known within the local market. They had a local customer base however with the turn of events in 2020, businesses were unfairly told they needed to be closed. Performance Heaven noticed an immediate decline in their online revenue and needed a solution fast or they would be just another Australian business forced to permanently shut their doors.
This time, we needed to map out a strategy and quickly optimise their website. Our SEO company had a chat with the team at Performance Heaven to understand more about their most popular products, and also the ones with the most lucrative margins. We then optimised all these products in accordance with keyword research and competitor analysis. Within 1 month we already started to see more data coming through Google Analytics followed by online sales. Performance Heaven is now making nearly 300% more in online sales from organic channels, during a “pandemic” than before.
Increases Everwhere
Weekly Traffic Increases
