Digital Debut Blog

The latest in SEO, Websites and anything related to digital marketing.

How often should I update my website?

How often should I update my website?

For anyone who has been in the digital marketing industry for a while, you will understand the importance of updating your website. First, regularly updating your website is simply awesome for Google’s organic search rankings, as search engine crawlers can see yours is a website that runs the game, knows the industry and can provide…
Zuckerberg on Signal & the push for more social networks

Zuckerberg on Signal & the push for more social networks

It seems irony isn’t lost on the rich and powerful. This week it was announced that Facebook owner Mark Zuckerberg is using messaging service Signal, WhatsApps (owned by Facebook)’ main competitor. But why is this ironic? Well, not just because Facebook owns WhatsApp, but that the data used to find such information was sourced from…
How to rank on Google Maps

How to rank on Google Maps

Google Maps is now a significant feature of Google online marketing. Local businesses with a brick-and-mortar location need to rank highly on Google Maps for potential customers to easily find them. The feature can be one of the best ways to attract new customers as they might search your industry in your area without having…
10 Easy Digital Marketing Tips For Beginners

10 Easy Digital Marketing Tips For Beginners

Digital marketing is constantly evolving. As it grows, it becomes more crowded, and this makes getting ahead difficult for industry newcomers. Businesses of all statures are competing to have their name recognised and this makes it hard to know where to start. So how can a digital marketing beginner succeed in an increasingly growing industry?…
What will happen if Google & Facebook leave Australia?

What will happen if Google & Facebook leave Australia?

The Australian parliament is set to pass legislation that would make Google and Facebook pay news outlets for publishing their content. The regulation is designed to ensure Australian media outlets, big and small, receive adequate funding after Google and Facebook began taking the bulk of Australian online advertising spend. Don’t ask us why, our government…
What will SEO be like in 2021?

What will SEO be like in 2021?

2021 is shaping up to the biggest year yet in terms of SEO competition. Why? Because the COVID-19 pandemic has forced many businesses to prioritise their online spend in order to remain competitive. Many Australian eCommerce stores thrived throughout the worst pandemic periods, and this has caused many of them to invest further in SEO…
What to do and what not to do when email prospecting for leads

What to do and what not to do when email prospecting for leads

Let’s face it: cold emailing isn’t much fun for anyone. From salespeople to social experts and everyone in between, cold emailing is a digital marketing element a lot of want to avoid. However, there is no escaping it, and you may be surprised to know just how many people actually open cold emails – anywhere…
Your website should be doing all the selling for you

Your website should be doing all the selling for you

Business owners are starting to forget that a website should be doing all the selling for you. This consists of lead generation, online purchases, enquries and other events of value for your business. Now, in 2020 this is probably more important than ever and we seeing those businesses who have properly developed websites making an…
How Ecommerce businesses are making a fortune during COVID-19

How Ecommerce businesses are making a fortune during COVID-19

COVID-19 has had massive implications on Australian public health and economy. As of September 9, 2020, Australia has registered 26,374 cases of the virus, as well as entering its first recession in 29 years. Businesses are closing at an unprecedented rate and this is just one of the great tragedies that the pandemic has imposed…
Getting Back Clients For Your Digital Marketing Agency

Getting Back Clients For Your Digital Marketing Agency

Well, 2020 has definitely been a year that none of us will forget, especially for businesses! With the current situation we are all in today we can all get a little bit frantic and determined to get back some recent lost digital marketing clients, however we all need to understand that we are mostly all…
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